Apple’s Focus Should Be on Fixing Siri, Not Redesigning iOS

Apple’s recent string of hardware releases has left many wondering if the company is focusing on the right priorities. With the introduction of Apple Intelligence, which promises to revolutionize the way users interact with their devices through a more intelligent Siri, it seems that Apple is struggling to deliver on this promise.

A delayed and less-than-smart version of Siri was announced last week, sparking rumors about an extensive visual update for iOS 19 and macOS 16. However, given Apple’s current struggles with Siri, it would be wise for the company to put its resources into fixing the existing AI-powered assistant rather than investing in a new design.

The delay to a more intelligent Siri is a significant blow to Apple’s AI ambitions, leaving many users disappointed. The company has been touting the features of Siri, but thus far, they have failed to deliver on their promises. With no concrete evidence of a smarter Siri, it’s hard not to view the rumors of a visual update as a distraction.

This approach also raises concerns about Apple’s priorities. Despite making significant changes to iOS and macOS in recent years, including customizable lock screens and widgets, the company seems to be playing catch-up with its competitors on Android. With features like color-tinting icons and home screens, users have more control over their device’s appearance than ever before.

However, given Apple’s current struggles with Siri, a new design might not be the best option right now. The company needs to focus on delivering a smarter and more intuitive Siri experience before investing in other visual updates. By putting its resources into fixing Siri, Apple can address the elephant in the room that has been plaguing its users for far too long.

Source: https://www.engadget.com/ai/apple-should-focus-on-fixing-siri-not-redesigning-ios-again-164446205.html