Netflix has secured its position in the streaming wars, according to a recent report from MoffettNathanson analyst Robert Fishman. The company’s shares rose 14% following the report, which upgraded its stock rating to “buy” and set a new price target of $1,100.
Fishman praised Netflix’s margin expansion story and predicted that the company will generate over $6 billion in advertising revenue by 2027. He also forecasted an increase in margins to reach 40% by 2030.
Other media and tech stocks saw gains as well, including Snap (up 5%), Lionsgate (up 4.2%), and Disney (up 1.15%). The Dow Jones Industrial Average rose 390 points, while the Nasdaq, S&P 500, and Russell 2000 indices also trended upward.
However, some analysts expressed concerns about the market downturn and recession fears due to trade wars and inflation. Treasury Secretary Scott Bessent’s comments on NBC’s Meet The Press added to the uncertainty.
The Federal Reserve is set to meet on March 18-19, where it will announce its stance on interest rates. Investors are watching closely for any updates that may impact the market.
Fishman highlighted three key areas for Netflix: sustaining its core business growth, expanding advertising capabilities, and driving margin expansion. He believed the company’s first-mover advantage in streaming would help it maintain a strong position in the market.
One critic argued that Netflix is overvalued due to its high subscriber base, but Fishman countered that the company’s content spending and monetization strategies will drive profitability.
Source: https://deadline.com/2025/03/netflix-shares-higher-won-streaming-wars-analyst-stocks-markets-1236328548