Ubisoft’s upcoming Assassin’s Creed Shadows game is set to release in just a few days, but the company’s excitement is overshadowed by an online harassment campaign targeting the game and its developers. The campaign, which has been fueled by “anti-woke” sentiment, has led to Ubisoft advising employees not to post about the game on social media to avoid becoming targets of abuse.
According to reports, French news network BFM TV has revealed that Ubisoft Quebec developers who worked on the game have been warned not to share their experiences online due to the risk of targeted attacks. An anonymous employee stated that a team monitors networks and acts quickly in response to potential abuse, including Reddit threads, YouTube videos, and other mentions of the game.
Ubisoft has taken varying approaches to addressing the controversy surrounding Assassin’s Creed Shadows, with CEO Yves Guillemot condemning online harassment against staff members in June. However, when asked about the situation, a spokesperson maintained that team members’ social media channels are their own responsibility and that Ubisoft prioritizes employee safety and well-being.
The company has also faced backlash from some online gamers, who have called for boycotts of the game. In response, the official Assassin’s Creed X account took steps to engage with critics, including sharing a post that was ratio’d by fans in support of the game’s diversity and inclusion features. The incident highlights the growing tension between Ubisoft and some segments of its fanbase over issues of representation and online discourse.
Source: https://kotaku.com/assassins-creed-shadows-antiwoke-ubisoft-rpg-1851770511