Roku has introduced a trailer for Moana 2 before users even reach the homescreen, sparking outrage among customers. The company’s reliance on advertising revenue means it may have gone too far in trying to evolve ad presentation. CEO Anthony Wood acknowledged the balancing act between monetization and customer satisfaction, but customers are not pleased with the new ads. Roku is testing various methods to showcase brands and programming, including startup video ads that can be difficult to avoid. The company’s response suggests it will continue to innovate and test new designs, leaving users with limited options to avoid the ads.
Source: https://www.theverge.com/news/631392/roku-immediate-video-ads-startup