Roku has faced backlash from some users after introducing advertisements that play automatically when a streamer turns on their TV sets for the first time. The ads, spotted by users over the weekend, displayed during a trailer for Disney’s “Moana 2” and included a close button to dismiss them.
A spokesperson confirmed the test with a few customers who use Roku smart TVs and streaming gadgets. The move aims to explore new ways to showcase brands and programming while maintaining a simple user experience. However, many customers have taken to social media to express their dissatisfaction, threatening to abandon Roku devices or switch to alternative streaming boxes if this feature becomes widespread.
Roku’s revenue has been increasing, with $1.04 billion earned from subscriptions and advertising in the last three months of 2024, a 25% increase compared to the same period in 2023. CEO Anthony Wood has confirmed the company is exploring ways to further monetize its platform through ads, but promised to be measured in its approach.
The home screen, which serves as the starting point for Roku users, holds significant value for both the company and advertisers. However, it’s unclear if the power-on ads will become a permanent feature, as customers have shown they are not satisfied with the experience.
Source: https://thedesk.net/2025/03/roku-power-on-ads-home-screen-users-annoyed