Tesla’s attempt to tap into the MAGA demographic has backfired, revealing CEO Elon Musk’s lack of understanding on branding. The key to selling any product lies in creating a compelling narrative that resonates with consumers. Rather than simply marketing a product, companies must also tap into their target audience’s emotions and desires. In a saturated market, offering more than just functionality is crucial for standing out. Branding is not just about the product itself, but about the image and values it conveys. By neglecting this aspect, Tesla’s efforts to appeal to MAGA customers have proven unsuccessful.
Source: https://www.bloomberg.com/news/articles/2025-03-18/elon-musk-s-tesla-bet-on-maga-customers-will-fail