Forever 21, a retail chain infamous for its cheap, trendy clothing, is closing its doors. The brand opened in the narrator’s hometown when they were in middle school, and it quickly became a destination for suburban teenagers like themselves.
The founders chose the name “Forever 21” because 21 is considered an enviable age, but in reality, the store sold outdated trends at affordable prices. The clothes were often bizarre, yet appealing to young customers with limited budgets.
For many teens, Forever 21 felt like a place of possibility, despite its chaotic and disorganized shopping experience. The brand’s eclectic mix of items was both captivating and confusing, making it a staple for teenagers on a tight budget.
As the narrator looked back, they realized that Forever 21’s concept was flawed but also liberating. With a part-time job in hand, young customers could afford to invest in fashion that brought them joy, even if it meant compromising on taste.
The closure of Forever 21 marks the end of an era for youth-focused fast fashion. Its legacy will be remembered as a testament to the power of cheap style and the enduring appeal of fleeting trends.
Source: https://www.theatlantic.com/technology/archive/2025/03/forever-21-bankruptcy/682084