Adobe Brings AI Agents to Microsoft 365 Copilot for Marketing Teams

Adobe has announced the private preview of its AI Agent for Microsoft 365 Copilot, empowering marketers with a conversational interface to create high-quality images and content within the popular productivity suite.

The new agent builds on Adobe’s collaboration with Microsoft to bring generative AI into the flow of work. With Adobe Marketing Agent integrated into Microsoft Teams, PowerPoint, and Word through Microsoft 365 Copilot, businesses can now access Adobe capabilities without leaving their host applications.

Key features of Adobe Marketing Agent include:

* Generating stunning images directly within the natural flow of work
* Optimizing content supply chain processes for marketing campaigns and personalized customer experiences
* Seamlessly integrating with connected workflows and business processes across Adobe and Microsoft solutions

The agent is part of a broader collaboration between Adobe and Microsoft to enhance customer experience workflows. Additionally, Adobe has expanded its GenStudio for Performance Marketing application to include LinkedIn Ads, allowing teams to quickly create campaign assets.

This development aims to streamline marketing workflows, increase efficiency, and improve content quality for businesses. With the private preview of Adobe Marketing Agent, marketers can now work seamlessly across Adobe and Microsoft solutions without having to navigate between different applications.

Source: https://news.adobe.com/news/2025/03/adobe-and-microsoft-empower-marketers-with-ai-agents-in-microsoft-365-copilot