Yum! Brands has partnered with Nvidia to develop and scale artificial intelligence (AI) technologies for its restaurants, including KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill. The partnership aims to improve the customer experience, increase operational efficiency, and enhance restaurant performance.
The AI solutions will include voice-automated order-taking agents for drive-thru and call center operations, computer vision for optimizing drive-thru efficiency, and analytics and agents for assessing restaurant performance and generating personalized action plans for managers. Yum! Brands has already piloted several AI solutions in select Taco Bell and Pizza Hut locations, which were successful.
The company plans to roll out the technology to 500 restaurants during the second quarter and continue expanding its use of AI to integrate more advanced models. Nvidia’s software will be used to build proprietary AI solutions that will deliver real-time, context-aware intelligence.
Yum! Brands’ existing proprietary AI-driven platform, Byte by Yum!, will harness consumer and operational datasets to create smarter AI engines. The partnership enables the company to harness the potential of AI in the restaurant industry.
This development comes as embedded finance is transforming the way banks, businesses, and FinTechs interact with customers, generating new revenue and offering a range of payments options.
Source: https://www.pymnts.com/artificial-intelligence-2/2025/taco-bell-parent-accelerates-ai-innovation-with-nvidia