Google has announced the availability of its latest multimodal AI capabilities, Veo and Imagen 3, on Vertex AI, a flagship platform for streamlining AI application development and deployment. The move empowers teams to integrate cutting-edge video and image-generation capabilities into their AI workflows.
The two models, developed by Google DeepMind, aim to revolutionize the creation of visual content. Veo transforms text or image prompts into cinematic, high-definition videos in various styles, while Imagen 3 produces photorealistic visuals in a variety of styles, surpassing previous versions in detail and lighting accuracy.
Beyond generation, users on Google’s allowlist can access advanced customization options with Imagen 3, including image upscaling, inpainting, outpainting, and background replacement. The model also allows users to provide reference images, enabling the creation of content aligned with specific brand aesthetics or product features.
The integration of Veo and Imagen 3 on Vertex AI offers organizations a comprehensive suite of tools to innovate in marketing, sales, and beyond. The models simplify the creation of high-quality assets such as product images and social media content, while also extending video capabilities for teams.
Industry leaders like Agoda, Mondelez International, and global marketing service WPP are already leveraging the power of AI models like Veo, Gemini, and Imagen to streamline their creative strategies. Safety features like digital watermarking and content moderation guardrails ensure that users can mitigate risks associated with generative AI.
The launch marks a significant shift in the video generation landscape, as Google’s move changes the dynamics between hyperscalers in the cloud provider space. Amazon Web Services has responded by announcing Nova Reel, a foundation model for generating six-second-long studio-quality videos from text and image prompts. Microsoft Azure appears to be lagging in this category, but is expected to change with the emergence of OpenAI’s Sora on the market.
With Veo and Imagen 3, Google Cloud solidifies its position as a leader in multimodal AI capabilities, empowering businesses to reimagine how they create and deliver visual content.
Source: https://venturebeat.com/ai/google-cloud-launches-veo-ai-video-generator-model-on-vertex