Spotify’s annual Wrapped feature, which provides users with personalized insights into their music listening habits, has been met with widespread disappointment this year. Launched in 2016, Wrapped was once a highly anticipated and eagerly awaited event, but this year’s iteration fell flat.
One of the main reasons for the backlash is the lack of key data points from previous years, including top genres. Spotify didn’t share this information, leaving users wondering what their listening habits looked like. The feature also left out other popular elements, such as “Sound Town,” which paired listeners with cities based on their favorite artists and genres, and Audio Aura, a personalized visual representation of users’ moods.
Critics have also panned the feature’s presentation, citing dull visuals that failed to capture the creativity and personality that defined previous years. On social media, users shared their frustration, with some threatening to switch to competitors like Apple Music. Some speculated that recent layoffs at Spotify may have contributed to the underwhelming experience, while others suggested that artificial intelligence played a role in creating this year’s Wrapped.
Spotify has defended its efforts, stating that hundreds of team members work tirelessly each year to create the feature. However, for many users, it seems like Wrapped has lost its magic.
Source: https://www.rollingstone.com/music/music-news/spotify-wrapped-2024-disappointing-1235192170