Apple CEO Tim Cook has confirmed that Apple Intelligence, a feature offered for free with iOS, iPadOS, and macOS updates, will remain complimentary. In an interview, Cook drew parallels between Apple Intelligence and the iPhone’s multitouch feature, stating that both are pivotal innovations that enabled significant advancements in their respective fields.
Cook’s comments suggest that Apple views Apple Intelligence as a core technology that will continue to evolve over time, with new capabilities being added annually. However, he did not rule out the possibility of premium features or paid plans in the future.
While Cook’s stance on Apple Intelligence pricing is reassuring for users who value the feature, it remains uncertain whether the company will introduce paid subscription models. Some rumors suggest that premium Apple Intelligence features may emerge as early as 2027, but these claims have not been confirmed by Cook.
In a broader context, Apple has not prioritized advanced general intelligence (AGI), which is currently being pursued by companies like OpenAI. Instead, the company is focusing on delivering AI capabilities that can already improve people’s lives. As Apple continues to develop its AI features, users can expect significant advancements in areas such as machine learning and natural language processing.
For now, Apple Intelligence will remain a free addition to iOS, iPadOS, and macOS updates, offering users a powerful tool for productivity and exploration.
Source: https://bgr.com/tech/tim-cook-says-apple-intelligence-was-always-going-to-be-free