Microsoft is celebrating its 50th anniversary with a focus on artificial intelligence (AI). The company’s AI assistant, Copilot, is gaining new features that will make it more proactive and personalized.
Copilot will now remember personal facts about users, such as birthdays, and offer reminders or suggestions to support them in various tasks. It will also personalize podcasts and shopping recommendations, allowing users to task their AI for reservations.
Microsoft’s CEO Satya Nadella emphasized the importance of innovation, stating that the company is not just celebrating its past but creating a future defined by “what we empower others to build.”
The company has been iterating on its chatbot technology in response to increasing competition from rival systems like xAI and Anthropic. Microsoft has added Copilot to its productivity suites for business while giving consumers a distinctive version.
Microsoft’s AI push comes at a time when the company faces heavy competition in the AI space, particularly from younger companies and startups like Alphabet (GOOGL.O) and OpenAI. Despite this, Nadella remains committed to pushing innovation forward.
In an effort to stay ahead, Microsoft is focusing on developing more personalized and proactive AI capabilities that will empower users to build their own solutions.
Source: https://www.reuters.com/technology/artificial-intelligence/microsoft-turning-50-dials-up-copilot-actions-stay-ai-game-2025-04-04