Automakers Stellantis and Hyundai are taking steps to mitigate the impact of President Trump’s tariffs on vehicle prices. Stellantis, the parent company of Jeep, is offering discounts across its brands, while Hyundai Motor Co. has pledged to maintain prices steady until June 2. This move aims to alleviate concerns that increased tariffs will significantly increase car costs.
Stellantis’ price freezes and Hyundai’s commitment are specifically aimed at protecting consumers from potential price hikes caused by the tariffs. Both companies are taking proactive measures to ensure customers can afford their vehicles despite the uncertainty surrounding the tariffs.
Hyundai’s decision also applies to its Genesis luxury brand, demonstrating the company’s efforts to maintain transparency and stability in its pricing strategy during this time of economic uncertainty.
Source: https://www.bloomberg.com/news/articles/2025-04-04/stellantis-joins-ford-offering-discounts-in-wake-of-auto-tariffs