“Boop! The Musical,” directed by Jerry Mitchell, premiered at the Broadhurst Theater in Manhattan. Despite its talented cast, including Jasmine Amy Rogers as Betty Boop, the show feels like a merch grab. The musical’s intentions are foggy, and its reliance on brand extension raises questions about its creative merit.
Rogers shines as Betty, bringing the cartoon character to life with her charisma and singing abilities. The supporting cast is equally impressive, with standout performances from veteran luxury-cast actors and a hard-working ensemble. David Foster’s jazz-inspired music and Susan Birkenhead’s witty lyrics add a layer of charm to the show.
However, the book by Bob Martin feels like a cash grab, replicating the formula of other musicals he poked fun at in previous works. The story follows Betty as she navigates the real world for the first time, but it’s bogged down by heavy-handed marketing and branding efforts.
The production’s emphasis on merchandising is overwhelming, with the proscenium featuring spit curls and a plushie Pudgy selling for $35 in the lobby. The show’s identity crisis is reflected in its confused narrative, which attempts to merge classic cartoon tropes with modern-day themes.
Despite its flaws, “Boop! The Musical” still manages to entertain, thanks to Rogers’ likable performance and the ensemble’s energy. However, its reliance on brand extension raises questions about its value as a work of art. Ultimately, the show feels like a missed opportunity to explore more meaningful themes, stuck in a sea of marketing and merchandise.
“Boop! The Musical” is now playing at the Broadhurst Theater until further notice.
Source: https://www.nytimes.com/2025/04/07/theater/boop-the-musical-review-broadway.html