The success of the Minecraft movie is a lesson Hollywood should learn from. With its opening weekend grossing $157 million domestically, it’s clear that kids are driving box office sales. Unlike previous films that relied on nostalgia, the Minecraft movie tapped into what kids were currently obsessed with.
Hollywood has traditionally marketed films to parents, but this approach may not be effective in today’s digital age. Instead, studios should focus on creating new intellectual property (IP) that resonates with kids. This means identifying popular titles, toys, and games among young people and adapting them into movies or TV shows.
To capitalize on the Minecraft phenomenon, studios must engage with the things kids are interested in, even if it means creating entirely new IP. This could involve partnering with popular online platforms or attending events where kids congregate.
The key to success lies in understanding what kids want and providing them with a communal experience that goes beyond the screen. By doing so, studios can create a new market of young people who will grow up with cinema. The Minecraft movie’s flexibility as IP also allows for creative exploration, such as prequels, spin-offs, or different genres.
As the entertainment industry continues to evolve, it’s essential to stay current and adapt to changing interests among kids. By planting seeds in new generations and creating new IP that meets their needs, studios can spark box office success and keep young audiences engaged with movies for years to come.
Source: https://nofilmschool.com/minecraft-movie-lesson