Meghan Markle has admitted that her new lifestyle brand, As Ever, is causing her sleepless nights despite its successful launch just five days ago. The Duchess of Sussex revealed that the venture has “overwhelmed” her due to every single detail, making even minor decisions feel monumental.
Specifically, Meghan expressed concerns about packaging, spending hours mentally rehearsing the unboxing experience and worrying about tiny details such as tissue paper, biodegradable packing peanuts, and sticker placement. This mental loop occurred in 3am sessions, leaving her feeling anxious.
As Ever’s products sold out quickly, including £11 raspberry preserves and £9 tea varieties, with several high-profile celebrities endorsing them despite Meghan’s presentation anxieties. The Duchess also discussed motherhood on her new podcast, sharing insights into family life with her children Archie and Lilibet, as well as navigating potty-training with her youngest.
Meghan’s As Ever brand will feature eight episodes in total, focusing on her journey as an entrepreneur, as she navigates the challenges of running a successful business.
Source: https://www.gbnews.com/royal/meghan-markle-duchess-of-sussex-latest-admission-royal-family-news