Nintendo has sparked controversy with its decision to price ‘Mario Kart World’ at $80, a move that comes as the global economy is reeling from President Donald Trump’s tariffs. The news highlights Nintendo’s “variable pricing” strategy, which sets prices based on various factors including game quality and production costs.
In an interview, Nintendo of America’s president Doug Bowser explained that the company uses this approach to ensure its games are priced competitively in a rapidly changing market. However, the $80 price point for ‘Mario Kart World’ has raised questions among gamers about whether it is too expensive.
Bowser did not provide further details on how Nintendo determines game prices, but emphasized the importance of maintaining high-quality standards while competing with other gaming companies.
Source: https://www.washingtonpost.com/entertainment/video-games/2025/04/07/mario-kart-world-price-nintendo-doug-bowser