Taylor Swift’s tie-in book to her “Eras” tour has broken records, selling over 800,000 copies in its first weekend. The book was exclusively released through Target and launched on Black Friday. According to data from Circana, the company tracks around 85% of the print market, confirming Swift’s impressive sales. This achievement puts Swift in rare company, rivaling only Barack Obama’s presidential memoirs, which sold a similar number of copies its first week.
Swift has a history of non-traditional releases, such as her concert film “Taylor Swift: The Eras Tour,” which made over $200 million at the box office and is now the highest-grossing concert movie in history. Her books have also been popular, inspiring biographies, romance fiction, fashion, coloring books, and a cocktail recipe collection. Another top seller of 2024 is Wendy Loggia’s “Taylor Swift: A Little Golden Book Biography.”
Source: https://apnews.com/article/taylor-swift-eras-book-sales-2024-record-c40605042af98eac2e9a7897a4bc2d73