Adobe’s attempt to enter the Twitter alternative market, Bluesky, has hit a roadblock after users expressed their frustration with the company’s business practices. The platform’s opening post was flooded with negative comments, prompting Adobe to delete it.
The issue stems from Adobe’s shift to subscription pricing over 10 years ago, which has led to price hikes and an increased focus on artificial intelligence. This move has left many photographers and creatives with a sour taste in their mouths, leading to widespread criticism of the company.
Adobe’s silence on community communication and its decision to adopt AI-generated art have also contributed to its unpopularity. As a result, users took to Bluesky to express their grievances, with some calling out Adobe for its pricing model and others accusing it of abandoning its relationship with photographers and media professionals.
The backlash has been so intense that Adobe has decided to remove both its original post and the Photoshop account from the platform. Despite this, some users are rejoicing at the company’s misfortune, seeing it as a rare opportunity to express their discontent without censorship.
Source: https://petapixel.com/2025/04/10/adobe-deletes-bluesky-posts-after-furious-backlash