Apple’s recent struggles with its artificial intelligence efforts have left fans wondering how things went awry. The company’s uncharacteristic failure to deliver on promised features has raised questions about the effectiveness of its approach. A new report suggests that two teams within Apple, led by John Giannandrea and Craig Federighi, were working at cross-purposes, resulting in flashy demos but unfulfilled promises.
The report highlights a divide between Apple’s traditional, slow-and-steady approach to AI development and the more experimental, open-to-third-party-models strategy employed by Federighi’s Intelligent Systems team. This contrast may have led to confusion among developers and users alike, as seen in the pre-WWDC demo of Siri, which seemed to showcase features not yet fully developed or ready for release.
The report also suggests that Apple’s reliance on its own AI models hampered its progress, while rival companies like Amazon and Samsung have adopted more open approaches, leveraging third-party LLMs. This could be a turning point for Apple’s AI efforts, as Federighi takes the reins and shifts the focus towards integrating third-party models.
While this development may seem daunting, the report offers hope that Siri can rise from the ashes. With Federighi at the helm, Apple has an opportunity to reassess its approach and adopt a more innovative strategy. CEO Tim Cook must now guide the company towards a clearer path forward, leveraging Federighi’s expertise to create a smarter, more secure Siri.
As a seasoned journalist covering technology for nearly two decades, I remain confident that Apple will rise to the challenge. With experience and determination, Apple can overcome this setback and deliver on its promises.
Source: https://www.techradar.com/computing/artificial-intelligence/apples-uncharacteristic-siri-stumble-is-bad-news-for-you-and-now-we-may-know-how-it-happened-and-why-theres-reason-for-hope