US companies are adding “Trump tariff” surcharges to customer bills as a marketing tactic. This move aims to signal where price hikes originate, potentially benefiting niche brands capitalizing on the politically charged atmosphere surrounding the tariffs imposed by former President Donald Trump’s administration.
Source: https://www.bloomberg.com/news/articles/2025-04-11/trump-tariff-surcharges-are-now-getting-added-to-customer-bills