Apple is set to start analyzing user data on devices in an effort to improve its artificial intelligence platform. The company plans to do this by collecting and studying actual customer data, rather than relying solely on synthetic information. This move aims to enhance the accuracy of its AI models while ensuring that user information remains secure. By leveraging real-world data, Apple hopes to better compete with rival tech firms in the rapidly evolving field of artificial intelligence.
Source: https://www.bloomberg.com/news/articles/2025-04-14/apple-to-analyze-user-data-on-devices-to-bolster-ai-technology