Zendaya has ventured into outer space – but not for real. The actress stars in “Zone Dreamers,” a fictional film trailer directed by Nadia Lee Cohen and styled by Law Roach, promoting Swiss running brand On. In the campaign, Zendaya plays a protagonist on a mission through space with her crew, wearing custom-designed spacesuits.
The trailer features avant-garde jewelry designer Chris Habana’s retro-futuristic pieces, blurring the line between fashion and fantasy. “Zone Dreamers” is about courage, friendship, and trust, encouraging viewers to step outside their comfort zones.
On marks its first collaboration with visual artist Nadia Lee Cohen, working alongside Zendaya, Law Roach, and chief marketing officer Alex Griffin to push creative storytelling limits. The campaign launches Tuesday, featuring two new products: the Studio Knit Bodysuit and Cloudzone sneaker.
Source: https://wwd.com/fashion-news/fashion-scoops/zendaya-new-on-campaign-space-law-roach-nadia-lee-cohen-1237086802