Taylor Swift is proving her critics wrong after predicting a drop in sales due to her endorsement of Vice President Kamala Harris for president. In reality, Swift’s new book has sold over 814,000 copies on its first day, making it the top seller for the week and the biggest launch of 2024.
The exclusive “Eras Tour Book” was released in Target stores only, attracting long lines despite the trend towards online shopping on Black Friday. The book’s success comes as Swift continues to dominate concerts, movies, and streaming lists.
Swift had previously announced her support for Harris, which didn’t sit well with former President Donald Trump. However, it seems his prediction about Swift’s sales taking a hit was incorrect. With Swift’s book proving successful, it’s clear that her endorsement of Harris won’t have the desired effect on her career.
In fact, Swift’s other ventures are also seeing success, including her concert film which set records for AMC Entertainment Holdings and boosted the financials of Live Nation Entertainment, which owns Ticketmaster. The global superstar continues to be a force to be reckoned with in the entertainment industry.
Source: https://www.benzinga.com/general/entertainment/24/12/42351922/trump-predicted-taylor-swift-sales-would-drop-target-data-shows-over-800k-sold