Amazon has successfully launched a batch of satellites into low-Earth orbit, marking a major milestone in its efforts to create a massive constellation of internet-beaming satellites known as Project Kuiper. The launch kicked off the first installment for the project, which aims to compete directly with SpaceX’s Starlink network.
The 27-satellite launch was built by United Launch Alliance and took place at Cape Canaveral Space Force Station in Florida just after 7 p.m. ET Monday. This marks the biggest stride yet for Amazon’s efforts to join the race to blanket the planet in connectivity beamed from space.
Project Kuiper plans to create a massive constellation of satellites, with the first iteration consisting of about 3,200 satellites orbiting around 280 miles above Earth. The network aims to provide access to remote areas where traditional broadband is lacking.
However, analysts are skeptical about Amazon’s ability to compete with SpaceX due to its financial outlook and market entry. Craig Moffett, a senior managing director at research firm MoffettNathanson, said that it’s likely too late for Amazon to take on SpaceX and catch up in the market.
The first-generation Kuiper system is estimated to cost around $17 billion upfront, and even with revenue, it could still cost Amazon between $1 billion to $2 billion per year. Moreover, there are geopolitical concerns surrounding Project Kuiper, as Elon Musk’s Starlink has already been involved in controversy over its services in war zones.
Despite these challenges, Rajeev Badyal, vice president of Project Kuiper at Amazon, remains optimistic about the project’s potential. The company plans to roll out its constellation fairly rapidly, with the first customers slated to begin using the network later this year.
With a globe full of potential customers and significant upsides for Amazon’s broader business, such as expanding its user base for Amazon Web Services, Project Kuiper may have a bright future ahead. However, only time will tell if Amazon can compete with SpaceX on price and scale up production quickly enough to make a dent in the market.
Source: https://edition.cnn.com/2025/04/28/science/amazon-spacex-project-kuiper-satellite-internet/index.html