Visa CEO Ryan McInerney warns that the rise of artificial intelligence (AI) shopping agents will force advertising to adapt. As consumers increasingly rely on AI assistants to browse products and make purchases online, Visa is cutting down search times and energy spent on finding ideal items or services. The company has partnered with top AI firms like Anthropic PBC, Microsoft Corp., and OpenAI Inc. to integrate their technology into its platform, aiming to streamline payments and advertising processes.
Source: https://www.bloomberg.com/news/articles/2025-04-30/visa-ceo-says-ai-shopping-to-push-advertising-payments-to-adapt