Apple’s latest innovation, the Vision Pro headset, has sparked strong reactions due to its hefty price tag of $3,499. The high-end virtual reality device was recently featured on “The Price is Right at Night” game show, where contestants were tasked with guessing its retail value.
When asked to estimate the price, contestants’ answers ranged from $1,000 to $1,270, significantly lower than the actual cost of the 256-gigabyte model. The closest guess was still off by thousands. However, in comparison, other competing headsets like the Meta Quest 3, which retails for $499, were closer to the contestants’ estimates.
Apple’s CEO Tim Cook has confirmed that the Vision Pro is designed for “people who want to have tomorrow’s technology today” and is positioned as an early-adopter product. The company is reportedly exploring ways to reduce the cost of its product with a lighter iteration. Despite initial production scaling back in 2024, Apple remains committed to bringing this innovative technology to market.
The high price of the Vision Pro has raised concerns about its accessibility, but for tech enthusiasts willing to pay top dollar, it may be an attractive option. As Apple continues to refine and improve its products, it will be interesting to see how the company addresses pricing concerns and expands availability.
Source: https://www.businessinsider.com/vision-pro-price-stumps-the-price-is-right-contestants-2025-5