Bluesky is testing a ‘live now’ feature with streamers and the NBA, allowing users to connect their Twitch or YouTube accounts to display a red indicator and “live” badge when streaming live. The platform doesn’t have its own live streaming capabilities but aims to boost users’ streams by promoting them on its site.
The test, described as an “early test,” is initially available to just a handful of accounts before it’s rolled out wider. Bluesky sees itself as the go-to source for breaking news and real-time updates, catering to streamers, journalists, and those sharing live moments.
Partnering with the NBA on this feature highlights Bluesky’s efforts to shape conversations around live events. The platform, which doesn’t have advertising, is using the “live” indicators to promote off-platform content, leaving its business opportunities unclear for now.
Source: https://www.engadget.com/social-media/bluesky-is-testing-a-live-now-feature-with-streamers-and-the-nba-174443865.html