Elon Musk has committed to leading Tesla for the next five years, saying he would only stop running it “if I’m dead.” This renewed focus on the electric-car maker comes as the company faces challenges such as falling sales and growing competition from rivals like BYD.
Former employees of Musk’s companies spoke with Business Insider about what he’s like as a business leader. Some praised his attention to detail, innovative approach, and ability to push through decisions that others wouldn’t agree with. However, others questioned whether Musk is the right person for the role, citing concerns over his demanding leadership style and focus on ambitious but potentially distracting projects.
Musk’s importance to Tesla cannot be overstated. He is seen as a product manager who brings a fanatical attention to detail and pushes for revolutionary products. However, some argue that this approach may not always align with what the market needs. The company has been criticized for its lack of new models and underwhelming sales figures.
Despite these challenges, Musk’s return to Tesla has sent investors’ stock prices soaring. The company’s Q1 delivery figures showed it was in trouble, but analysts say it should focus on launching new models, improving battery tech, and advertising more. Tesla is racing to launch a robotaxi service in Austin next month and is also working on an affordable electric-car model this year.
Musk’s ability to push through decisions that others wouldn’t agree with makes him a “differentiator” for Tesla, but it remains to be seen whether this approach will ultimately benefit or distract the company.
Source: https://www.businessinsider.com/elon-musk-stepping-back-doge-tesla-ceo-ev-2025-5