The introduction of AI-powered voice chat responses in Fortnite’s recent update has raised concerns among large publishers, such as EA and Take-Two. While the use of Artificial Intelligence (AI) can be beneficial for game development, these companies are now realizing the potential risks associated with its use.
Industry reports have highlighted that AI-generated content raises significant legal and reputational concerns. Companies like CDPR and Take-Two have expressed worries about the lack of IP protection for AI-generated work and the risk of copyright infringement. For example, EA stated that using AI may result in “legal and reputational harm” that could lead to players losing confidence in their business.
The issue is not only about avoiding legal action but also about protecting a game’s brand reputation. If a game is discovered to be using AI-generated content, it can be seen as “slop” by gamers and may even lead to boycotts. This was highlighted by the recent strike among video game voice actors who are opposing attempts to license their voices for use in AI.
While some see AI as a tool for improving game development, the industry is now recognizing that AI-generated art or voice work is a different story. Gamers have been vocal about rejecting this type of content, and companies need to consider these concerns when including AI-powered features in their games.
The gaming industry must navigate the complex landscape of AI use, balancing potential benefits with significant risks. As AI continues to reshape the world, gamers will play a crucial role in shaping its application in the gaming industry.
Source: https://www.forbes.com/sites/paultassi/2025/05/24/gamers-are-making-ea-take-two-and-cdpr-scared-to-use-ai