Google is launching yet another augmented reality (AR) platform called Android XR, but it lacks the one thing that matters most: a clear plan for adoption. The company has partnered with hardware manufacturers to create glass frames and even a headset, but the biggest question remains – will consumers take to this new technology?
To understand why Android XR might be doomed from the start, let’s look at Google’s past successes. The company has two highly successful platforms: Android and Chromebooks. Both are widely used and generate significant revenue through Google’s advertising model. This approach has been a key factor in Google’s success.
However, when it comes to AR/VR technology, things have been less convincing. Google Stadia is a prime example of a platform that failed to gain traction. Even with partnerships like Samsung, the company seems unlikely to succeed where others have failed.
So, what went wrong? One major issue is that consumers just aren’t ready or interested in AR/VR technology. Meta owns the current state of the market, and even Apple is struggling to gain consumer interest. Google needs a platform that’s not only innovative but also appealing to its massive user base.
While Samsung could potentially help Android XR succeed by providing high-quality hardware and bundling it with new devices, this alone might not be enough to make the technology take off. The biggest hurdle is getting consumers to buy in, and right now, that doesn’t seem like a guarantee.
Ultimately, Google needs to create a platform that resonates with its users and generates significant revenue through advertising or other means. Until then, Android XR might become another failed AR/VR experiment.
Source: https://www.androidcentral.com/gaming/vr-games/android-xr-will-be-another-doa-google-product