Amazon’s “Shop the Race” initiative lets fans shop and watch NASCAR live during the Coca-Cola 600 on Amazon Prime Video. The event starts this weekend at Charlotte Motor Speedway, with coverage beginning at 5 p.m. ET.
The “Shop the Race” feature allows viewers to search for merchandise in the Amazon Shopping app, purchasing official NASCAR gear and team apparel while watching the race. This shopping experience is available without interruption during the broadcast.
The Coca-Cola 600 is NASCAR’s longest Cup Series event of the season, spanning 600 miles at Charlotte Motor Speedway. The first Coke 600 was held in 1960, and it takes place hours after the Indy 500 on Sunday at 6 p.m. ET.
For those interested in watching the race and shopping live, viewers can sign up for Amazon Prime Video, which offers a range of movies, shows, and original content. At $7.49 per month for three months (with rates increasing to $14.99 after), subscribers will get unlimited streaming with ads and free two-day delivery on millions of items.
Source: https://eu.usatoday.com/story/shopping/2025/05/25/nascars-shop-the-race-debut-amazon-prime-coca-cola-600/83816887007