When it comes to streaming and tracking on modern TVs, many experts recommend using an Apple TV box as a safe bet. The common advice is to disconnect your TV from the internet and use an Apple TV instead, citing its superior privacy features.
But how private are Apple TV boxes really? While they don’t come with automatic content recognition (ACR) like other smart TVs and streaming devices, experts warn that this might not always be the case. Additionally, some of the software used by Apple TV users could potentially share information with advertisers or Apple.
To address these concerns, let’s examine what makes an Apple TV stand out in terms of privacy and whether its benefits will last forever. One key advantage is that Apple TVs provide better tracking protection right out of the box. During setup, users can disable Siri, location tracking, and analytics data transmission to Apple. This setting is usually set by default, unlike most other streaming devices which require manual configuration.
By taking a proactive approach to protecting user data, Apple’s design creates a robust barrier against unwanted tracking. Even those who are unaware of the risks associated with smart devices can benefit from this feature.
Source: https://arstechnica.com/gadgets/2025/06/all-the-ways-apple-tv-boxes-do-and-mostly-dont-track-you