Retailers Face Rising Tariffs, Pass-Through to Consumers

US retailers are passing on rising tariffs to consumers in response to President Donald Trump’s changing trade policies. Companies like Costco, Best Buy, and Walmart have already raised some prices or plan to do so in the coming weeks to offset the duties. The impact of tariffs is expected to be felt across various industries, with economists predicting price hikes and inflation.

Several major retailers, including Nike and Target, have announced plans to increase prices on certain products in response to tariffs. Mattel and Macy’s also plan to raise prices “where necessary” to help offset levies. In contrast, Home Depot has stated that it intends to maintain its current pricing levels across its portfolio, despite diversifying its sourcing.

Retailers are taking various strategies to mitigate the effects of tariffs, including cost management, sourcing relocations, and “pricing actions.” While some companies, like Mattel and Macy’s, plan to increase prices on specific products or lines, others, such as Nike and Target, have announced broader price hikes. The impact of rising tariffs on consumers is expected to be significant, with many retailers passing on the costs to customers in an effort to maintain profitability.

As the situation continues to evolve, it remains to be seen how retailers will adapt to the changing trade landscape and how their pricing strategies will play out in the coming months.

Source: https://www.cnbc.com/2025/05/31/trump-tariffs-here-are-the-retailers-raising-prices.html