Google is set to release its new Pixel 10 family of devices on August 20, 2025. The company will officially unveil the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold at a Made by Google event on August 13. Pre-orders are expected to begin on August 14.
Although specific pricing details have not been announced, Google’s smartphones continue to gain traction in certain markets. In the US, Pixel devices now account for 12.9% of market share, surpassing Motorola and OnePlus. The company is also gaining ground in Canada’s premium device market.
Google’s success lies in its budget-friendly devices, such as the Pixel 9a, which bring Android to a wider audience. The company is expanding its presence in developing markets like India, where it recently launched an online store. Despite accounting for only 12% of Google’s revenue last year ($40.3 billion), hardware sales are believed to contribute significantly.
The upcoming Pixel 10 devices will feature the Tensor G5 chip, which promises improved computational performance over previous generations. Made on a 3nm process node, the Tensor G5 will offer better battery life and performance at lower temperatures.
Google’s Tensor line of chips has historically lagged behind Qualcomm’s Snapdragon in terms of processing power. However, with advancements like the Tensor G5, Google is poised to close the gap. The company’s focus on AI-infused Android and expanding its hardware presence positions it for continued growth in the smartphone market.
Source: https://www.cnet.com/tech/mobile/google-pixel-10-release-reportedly-set-for-aug-20