Peloton has launched its own secondary marketplace, Repowered, to tap into the growing resale market for connected fitness equipment. Starting Tuesday, users can list their used equipment and gear for sale on the platform, setting their own prices with the help of a generative AI tool.
Sellers will receive 70% of the sale price, while Peloton and its platform provider, Archive, will share the remaining amount. The platform aims to make reselling used fitness equipment easier and more convenient for users.
Repowered will allow buyers to see an item’s history on the listing and have the option to get the product delivered at an additional fee. The platform is launching first in beta in New York City, Boston, and Washington, D.C., with plans to expand nationwide in the coming months.
Peloton aims to capitalize on the booming resale market for used bikes and treadmills, which has seen significant growth in recent years. By offering a safe and convenient way for users to buy and sell equipment, Peloton hopes to increase revenue and attract new customers. The platform is also expected to benefit from sellers who have previously bought used equipment through peer-to-peer markets like Facebook Marketplace.
The launch of Repowered marks a significant move by Peloton to enter the resale market, which has been growing rapidly in recent years. With this platform, Peloton aims to streamline the sale process and offer users a more convenient way to buy and sell fitness equipment.
Source: https://www.cnbc.com/2025/06/03/peloton-launching-resale-market-for-used-bikes-treadmills.html