Brown-Forman Corporation has reported its fiscal fourth quarter earnings, which missed Wall Street estimates across the board. The company’s net sales for its whiskey products, including Jack Daniel’s and Woodford Reserve, remained flat compared to last year.
However, the tequila and ready-to-drink portfolios declined 14% and 6%, respectively. In a challenging macroeconomic environment, Brown-Forman expects declines in organic net sales and operating income for fiscal year 2026, with single-digit range decreases anticipated.
The company’s CEO, Lawson Whiting, attributed the results to an exceptionally challenging environment, weighing down by tariffs and weak discretionary spending on alcohol. Shares of Jack Daniel’s-maker plummeted over 18% following the report.
Analysts estimate a potential impact from tariffs, particularly in the EU market. The Trump administration has also doubled steel and aluminum import tariffs, affecting Brown-Forman and the broader sector. This has led to Canadian liquor stores removing U.S. products, including Jack Daniel’s, from shelves.
Source: https://www.cnbc.com/2025/06/05/brown-forman-warns-of-tariff-uncertainty.html