Apple is facing criticism for its struggles with Artificial Intelligence (AI), but influential analyst Gene Munster doesn’t think the company has a significant problem on its hands. In his preview of WWDC, Munster believes that Apple still has about two years to get AI right, thanks to two key advantages.
Firstly, more than half of Apple’s customers own multiple Apple devices, with an average of 1.7 devices per customer. This makes it easy for consumers to manage their devices and services seamlessly, making them extremely loyal. Secondly, many AI-powered smartphones and devices on the market lack unique features that would convince Apple users to switch.
Munster points out that even if advancements in AI continue rapidly, there is still time for Apple to strengthen its AI efforts. He suggests that finishing Siri’s natural language processing and screen context capabilities would be a significant step forward, rather than building an entirely new AI system from scratch.
Additionally, Munster believes that partnering with OpenAI will allow Apple to provide solid AI experiences without having to figure out everything itself. With loyal customers who own multiple Apple devices, it is unlikely they would switch to an alternative hardware option due to AI features.
While opinions on the significance of Apple’s AI struggles vary, Munster’s reasoning seems sound. The analyst’s prediction that Apple has about two years to fix its AI problems highlights the company’s potential for growth and innovation in the future.
Source: https://9to5mac.com/2025/06/05/apples-ai-struggles-wont-actually-matter-for-years-says-analyst