Apple is gearing up for its annual Worldwide Developers Conference (WWDC) 2025, where the company will address the elephant in the room – its stalled AI promises. Last year’s WWDC showcase, dubbed “Apple Intelligence,” generated excitement but ultimately delivered modest features that failed to impress.
The event caught analysts and investors off guard when Tim Cook introduced a more practical approach to incorporating AI into Apple devices, focusing on notification summaries, removing distractions from photos, and revamping Siri as a virtual assistant. However, Siri’s internal struggles have hindered progress, leaving the future of this technology uncertain.
Given Apple’s history of using humor to deflect criticism, it’s likely that Craig Federighi will poke fun at the gap between expectations and reality during his keynote presentation. The senior vice president of software engineering has a reputation for delivering news with a light touch, often incorporating playful moments into his announcements.
WWDC 2025 promises to be an event where Apple will need to address its AI shortcomings and lay out its plans for future development. With the conference kicking off on June 9, attendees can expect an update on what’s new in the next versions of Apple devices. The CNET team will provide live coverage of key developments as they unfold during the event.
Source: https://www.cnet.com/tech/services-and-software/at-wwdc-how-will-apple-address-its-lackluster-first-year-of-apple-intelligence