Michaels has acquired the intellectual property and private label brands of Joann Fabrics, marking a new era for craft enthusiasts. The acquisition includes over 600 new products across fabric, sewing, and yarn categories.
As of May 31, Joann’s physical storefronts closed, leaving fans devastated. However, Michaels is now bringing back beloved Joann brands and adding new items to its stores and website.
“Welcome to our creative community,” said Michaels CEO David Boone. “We’re committed to providing inspiration and assortment for customers to fuel creativity and celebration.”
Former Joann shoppers can expect to see returning brands like Big Twist Value Plus, Big Twist Twinkle, and Big Twist Posh, among others. Additionally, new products from brands like Brother, Loops & Threads, and Oliso will be added.
To honor the iconic craft store, Michaels has dedicated a landing page on its website for easy product searching and updates. Shop new products now at your local store or online, just in time for summer crafting.
Source: https://www.bhg.com/michaels-joann-brands-acquisition-11749803