The $5.6 billion purchase of Hostess Brands by Smucker in 2012 was initially hailed as a sweet success, but it has since become a meltdown. Citing declining sales and increased competition, Smucker announced in May that it would sell its Hostess portfolio, including the iconic Twinkies brand, to an investment firm for $375 million – nearly half of the original purchase price. The deal’s collapse marks a significant failure in the highly anticipated merger, leaving many questions about what went wrong and what this means for the future of beloved snack brands like Twinkies and Ho Hos.
Source: https://www.barrons.com/articles/smuckers-hostess-merger-writedown-fb7e1b16