Marvel Studios’ latest release, Thunderbolts*, has received mixed reviews from fans and critics but may not be profitable for the company. According to a new report from Variety, the film needed around $425 million to break even, but it has only made $377 million so far, resulting in a potential loss of $50 million.
Several analysts point to various factors contributing to the underwhelming box office performance. Fandango’s movie analytics director Shawn Robbins suggests that Marvel’s approach is different, and they don’t expect every movie to reach $1 billion anymore. Exhibitor Relations analyst Jeff Bock also attributes the drop in box office returns to the film only staying in theaters for a month.
Despite this, Disney+ can provide an alternative revenue stream for Marvel Studios. The company often uses its movies as marketing tools for the larger MCU and can recoup some of its losses through merchandising, streaming, theme parks, and other channels.
Source: https://www.superherohype.com/movies/605112-thunderbolts-box-office-wont-profit-heres-how-much-marvel-is-losing