The US junk food industry is evolving to outsmart weight-loss drugs like Ozempic and lifestyle changes, according to medical experts. Despite government efforts to crack down on artificial additives, the industry is adapting its marketing strategies to bypass consumer judgment.
Dr. Mark Hyman, a functional medicine advocate, claims that ultraprocessed foods are engineered to hijack the brain’s reward system, creating “food addiction.” The physician warns that even healthier options can be misleading if they’re driven by marketing rather than nutritional value.
Charles D’Angelo, a weight-loss coach, agrees, stating that the food industry is working to engineer foods that bypass hunger and lead consumers to overreact. The Consumer Brands Association represents the interests of the consumer-packaged goods industry and claims to innovate healthier options while providing safe products to consumers.
However, experts argue that misleading labels can give people false confidence in their choices, undermining the need for clarity, awareness, and a shift in mindset to take ownership of personal decisions. With initiatives like Facts Up Front and SmartLabel aimed at increasing transparency, the industry continues to push its marketing agenda, leaving many consumers vulnerable to manipulation.
As Americans strive to reclaim their health and wellness, it’s clear that the junk food industry is adapting to stay ahead of growing trends. But with the line between healthy and unhealthy options increasingly blurred, it’s essential for consumers to remain vigilant and skeptical of marketing claims.
Source: https://www.foxnews.com/food-drink/medical-experts-warn-big-food-fighting-back-ozempic-addictive-items-sale