Amazon is doubling down on its annual Prime Day sale, stretching the event from 48 hours to a record 96 hours. The move comes as retail sales have dropped 0.9% in May, outpacing expectations and marking a sharper decline from April’s 0.1% dip. Experts attribute this cautious spending trend to Americans adjusting to higher prices and tariffs by seeking out deals.
To entice deal-seekers, Amazon is rolling out “Today’s Big Deals” – daily, themed discounts available each day of the sale. Prime Day access still requires an Amazon Prime membership, costing $14.99 a month or $139 annually. The event runs July 8-11 and is expected to draw competing events from other retailers.
Amazon’s strategy aims to counter the current slowdown in consumer spending, which saw last year’s Prime Day set records for the company. However, critics have long raised concerns about the strain on Amazon warehouse workers, citing increased injuries during high-volume events.
Source: https://www.newser.com/story/370460/amazon-doubles-prime-day-length-as-spending-drops.html