Rockstar Games’ lack of information about Grand Theft Auto 6 has sparked some creative theories among fans. According to Mike York, a former Rockstar developer who worked on GTA 5, the studio’s secrecy is a clever marketing tactic.
While waiting for new updates can be frustrating, York suggests that Rockstar’s silence leads fans to create their own marketing for the game. This, in turn, creates a sense of allure and mystery around the game, making people talk about it without needing any official promotion.
This approach has led to some intriguing theories among fans, including speculation about the next trailer release date. York notes that while some ideas may be “trolls” with no solution, they do bring the community together and keep them engaged.
The strategy also extends to the game itself, as seen in the Mt. Chiliad mystery in GTA 5. York admits that some puzzles are not solvable, but this encourages fans to continue exploring and theorizing about the game.
Source: https://www.gamesradar.com/games/grand-theft-auto/gta-5-dev-says-rockstar-stays-quiet-about-gta-6-on-purpose-because-it-creates-really-cool-theories-from-fans-all-the-developers-over-there-are-geeking-out-about-it-trust-me