BTS, the world’s most successful boy band, has officially reunited after a two-and-a-half-year hiatus. The reunion comes as the K-pop industry faces significant changes, including stalled album sales and increased scrutiny over excessive pressure on stars.
A massive party near Seoul, known as “BTS Festa,” was held to celebrate the group’s anniversary, with fans from around the world in attendance. Fans are eager for BTS’s return, hoping it will bring renewed energy to the industry.
The 18-month military service that affected the group has also led to a shift in K-pop’s third and fourth generations. Newer acts have brought fresh styles to the genre, but some fans find themselves drawn to older groups like BTS.
Industry critics note that album sales have declined since the peak in 2023, coinciding with the absence of top groups like BTS and Blackpink. Controversies, such as disputes between artists and their agencies, have also raised concerns about the industry’s practices.
Despite these challenges, fans are optimistic about BTS’s return. The group’s leader, RM, has announced plans to make an album soon, while members Jimin and Jung Kook completed their military service last week, paving the way for Suga’s discharge on Saturday. For millions of fans like Stephanie Prado, who traveled from Brazil for “BTS Festa,” simply knowing that BTS is back together is enough – at least for now.
As BTS prepares to return, the industry will be watching closely to see how they navigate these changes and whether their music can continue to inspire a new generation of fans.
Source: https://www.bbc.com/news/articles/cvg64xvxk4ro