Apple is reportedly considering acquiring Perplexity AI to develop an AI-powered search engine. The move would help Apple gain access to talent and technology, allowing it to offer a competitive alternative to its existing Siri virtual assistant.
According to Bloomberg, executives including SVP Eddy Cue have discussed the idea with top decision-makers at Apple, as well as Perplexity’s top officials. However, the talks are still in their early stages, and no formal offer has been made yet.
One possible scenario is that Apple would partner with Perplexity instead of acquiring it outright. In this case, Apple would integrate Perplexity’s technology into its search engine and Siri virtual assistant.
The move comes as Apple seeks to catch up with other tech companies in the field of artificial intelligence. The company has been scouting for new talent and has even competed with Meta for a top AI expert. If regulators order Apple to end its partnership with Google, acquiring Perplexity would provide a way for the company to develop an AI-based search engine.
Apple’s current partnership with Google generates billions of dollars in revenue each year, but it also comes with regulatory scrutiny. The company has delayed several releases, including a more powerful Siri feature, which was a key component of its original pitch for Apple Intelligence.
Source: https://www.engadget.com/ai/apple-is-reportedly-considering-the-acquisition-of-perplexity-ai-150012746.html