Apple is considering a major shift in its approach to Artificial Intelligence (AI) by using AI technology from Anthropic PBC and OpenAI to power its Siri virtual assistant. The move comes as the iPhone maker looks to revamp its struggling AI effort, potentially sidelining its own in-house models.
According to people familiar with the discussions, Apple has approached both companies about using their large language models for Siri. The company has asked Anthropic PBC and OpenAI to train versions of these models that can run on Apple’s cloud infrastructure for testing purposes.
This potential move marks a significant reversal for Apple, which had previously focused on developing its own AI technology in-house. If successful, this partnership could help Apple turn around its flailing AI effort and provide a major boost to Siri’s capabilities.
Source: https://www.bloomberg.com/news/articles/2025-06-30/apple-weighs-replacing-siri-s-ai-llms-with-anthropic-claude-or-openai-chatgpt