Apple is exploring partnerships with Anthropic and OpenAI to power its Siri voice assistant, a move aimed at revamping the struggling service after internal efforts faltered.
The decision comes as other tech giants, including Google, have made significant advancements in their own foundation models, which fuel large language models like ChatGPT. OpenAI’s ChatGPT has been particularly successful, with rapid growth since its launch in 2022.
Google is the only major player that has built its own top-tier model, but it was slow to share advances publicly, allowing OpenAI to gain a lead. Microsoft has also invested heavily in OpenAI and their alliance is currently under review due to high-stakes negotiations for a potential breakup.
The move highlights the increasingly competitive nature of AI development, with companies like Meta, led by Mark Zuckerberg, seeking to play a bigger role in superintelligent AI research. As competitors continue to release new models and advancements, the industry landscape is undergoing significant changes.
Source: https://www.axios.com/2025/07/01/foundation-models-apple-anthropic